Selected Companies
Hi, I’m Boris — a result-minded designer who cares about clarity, craft, and real results.
I design experiences that feel simple, work smoothly, and leave an impression. With 10+ years in the field, I’ve worked across various enterprises, studios, and solo clients — helping turn early ideas into real, usable products.
Proven track record of over 6 years leading cross-functional creative teams, managing end-to-end online/offline promotions, vendor relations, and executing business-driven design solutions. Strong storyteller adept at bridging communication between executive stakeholders, design teams, and external vendors.
24/7 Fitness & Jyun Beauty — Art Director
2024 - 2025
Led overall creative strategy, visual identity, and multi-channel campaign execution while collaborating closely with executive leadership for prominent Hong Kong fitness and beauty brands.
Directed cross-department creative strategies with the CEO.
Managed digital, print, and POP campaign assets
Built and maintained full design system
Supervised full-scope photo and video productions
Up & Up Marketing — Design Director
2022 – 2024
The Preface — Art Director
2021 – 2022
Amber Beauty — Art Director
2019 - 2020
ThirteenBiz Company — Art Director
2016 - 2019
Tagent Advertising — Art Director
2014 -2016
What I Do
From deep brand insights and strategic alignment to polished visual execution — I translate complex goals into purposeful solutions, ensuring every design decision is grounded, functional, and built for real-world impact.
