New World Development
Category:
Brand Campaign
Year:
2017
Role:
Visual Identity Specialist
Platform:
Adobe Suite
Category:
Brand Campaign
Year:
2017
Role:
Visual Identity Specialist
Platform:
Adobe Suite
Project Overview
Led overall design for the NWD BEST Programme, creating impactful online, offline, and event graphics around the core narrative "Collect Connect Collide".
The Challenge
Working with strict budgets and photo approval constraints, I had to create high-impact visuals using purely custom graphic artwork without reliance on stock images.
The Solution
Leveraged typography, high-contrast colors, and abstract geometric patterns to craft bold visual elements, maintaining full creative freedom while bypassing photo restrictions seamlessly.
Outcome
Delivered a cohesive, visually striking campaign across digital media and printed collateral, maximizing brand impact while staying fully within budget limits.
New World Development
Category:
Brand Campaign
Year:
2017
Role:
Visual Identity Specialist
Platform:
Adobe Suite
Project Overview
Led overall design for the NWD BEST Programme, creating impactful online, offline, and event graphics around the core narrative "Collect Connect Collide".
The Challenge
Working with strict budgets and photo approval constraints, I had to create high-impact visuals using purely custom graphic artwork without reliance on stock images.
The Solution
Leveraged typography, high-contrast colors, and abstract geometric patterns to craft bold visual elements, maintaining full creative freedom while bypassing photo restrictions seamlessly.
Outcome
Delivered a cohesive, visually striking campaign across digital media and printed collateral, maximizing brand impact while staying fully within budget limits.
