Amber Beauty x Chloe So
Category:
Branding & Art Direction
Year:
2011
Role:
Art Director
Platform:
Adobe Suite
Project Overview
A comprehensive brand campaign for Amber Beauty featuring Chloe So, covering art direction, key visual design, video production, and wide-reaching OOH advertising across MTR stations and bus wraps.
The Challenge
The production faced severe disruption from a Signal No. 8 typhoon on shoot day, forcing the team to execute an intense, overnight 10-hour marathon shoot from 9 PM to 7 AM under extreme pressure.
The Solution
Maintained precise art direction during overnight production, while adapting high-resolution key visuals for diverse physical formats, including curved bus wraps, backlit MTR lightboxes, and retail store displays.
Outcome
Delivered a high-impact, polished campaign on schedule despite weather constraints, achieving massive offline exposure across major transit networks and significantly boosting Amber Beauty's brand market presence.
