Clio
Category:
Retail Experience
Year:
2018
Role:
Retail Designer
Platform:
Adobe Suite & Production
Project Overview
Overhauled CLIO’s retail displays, managing everything from concept and tech drawings to mainland factory prototyping, on-site installation, and merchandising.
The Challenge
Amid intense HK cosmetics market competition and vast SKU variety, designing unified, functional displays across shelves, wall cabinets, island units, and POP was tough.
The Solution
Drafted precise technical drawings, collaborated with suppliers, inspected mainland factory prototypes, and supervised night installations across stores for seamless execution.
Outcome
Successfully boosted brand recognition, delivering intuitive, organized displays praised by the client and allowing customers to effortlessly distinguish products.
