Friends Provident
Category:
Branding & Advertising Campaign
Year:
2012
Role:
Creative Strategist
Platform:
Adobe Suite & Production
Project Overview
Developed a targeted key visual campaign for Friends Provident to penetrate Hong Kong's affluent market, executing MTR and bus advertisements from concept to production.
The Challenge
Hong Kong’s insurance sector was highly competitive, requiring a sophisticated brand positioning that resonates with high-earning individuals while increasing overall public recognition.
The Solution
Led end-to-end creative execution, refining concepts through client collaboration, selecting fitting talent, and producing high-impact Key Visuals for widespread outdoor placement.
Outcome
The campaign received exceptional client acclaim, driving massive brand visibility, successfully penetrating the target market, and solidifying the brand's premium market positioning.
