New World Development

Category:

Brand Campaign

Year:

2017

Role:

Visual Identity Specialist

Platform:

Adobe Suite

Project Image
Project Overview

Led overall design for the NWD BEST Programme, creating impactful online, offline, and event graphics around the core narrative "Collect Connect Collide".

Project Details Image
Project Details Image
The Challenge

Working with strict budgets and photo approval constraints, I had to create high-impact visuals using purely custom graphic artwork without reliance on stock images.

Project Details Image
The Solution

Leveraged typography, high-contrast colors, and abstract geometric patterns to craft bold visual elements, maintaining full creative freedom while bypassing photo restrictions seamlessly.

Project Details Image
Outcome

Delivered a cohesive, visually striking campaign across digital media and printed collateral, maximizing brand impact while staying fully within budget limits.

Background
Background