The Preface
Category:
Branding & Retail Experience
Year:
2021
Role:
Brand Strategist
Platform:
Production
Project Overview
A total rebranding for skincare brand The Preface, executing an end-to-end transformation across logo design, CI guidelines, packaging, social media content, and retail shop design.
The Challenge
A total rebranding for skincare brand The Preface, executing a complete transformation across logo design, CI guidelines, packaging, social media, and retail shop space.
The Solution
The original packaging felt dated, while the legacy retail store suffered from an inconsistent and cluttered layout, failing to convey the brand’s core natural philosophy.
Outcome
Successfully modernised the brand image across all offline and digital touch points, driving customer perception, enhancing retail experience, and elevating brand authority.
